As an artist, it is imperative to use Spotify’s playlists to your advantage because it does wonders for your career (and check $$). This is a promotional tool that helps listeners around the world discover your music. On Spotify, there are millions of curated playlists for every type of sub-genre, mood, and activity imaginable.
Whether you are an artist or music junkie, these playlists brought music discovery to a new level *A$AP Ferg tone*. It puts artists’ tunes in front of the right audience at the right time while making listening and discovering music as easy as 1-2-3 for users. Talk about a win-win situation!
Here is the break-down of the different type of playlists Spotify offers:
- Personalized playlists
- Editorial playlists
- Listener playlists
Personalized playlists are exactly that. They are customized to a listener’s specific musical preferences and recommends music they think they’d like. They determine a listener’s taste by analyzing their activities such as plays, likes, shares, skips, and playlist adds. Examples of personalized playlists are Discover Weekly and Release Radar.
Editorial playlists are curated by Spotify’s experts. If you are an emerging artist and want to be featured, you can submit your music to be considered – learn more here. The little Spotify logo at the top left corner identifies these playlists.
Pro-tip: If your track gets featured on any of these playlists, it will appear as the first song when you share the link with others. This is a great opportunity to share your music with your fans (such as IG stories, etc.) to maximize your steams!
Listener playlists are curated by users on Spotify. Owners of popular playlists gain a lot of traffic and are seen as "influencers" in the musical realm. These playlists are created solely based on their musical preferences, but this doesn't mean that this is a dead end. Give them a little follow to grab their attention… who knows, you might find your music on their next playlist! Also, you can pin any playlists that feature your music to your artist profile, which will further incentive playlist creators to continue placing your music on their ‘lists.
Work hard, PLAYlist hard! The world is at the palm of your hands (literally). Thanks to the digital age, you can easily share your music on social channels at little to no cost. Please remember patience is key – you aren’t going to get 100K streams overnight, but with the assistance of these free promotional tools, you can amplify this process!
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