#LOYALLABER

Do LaB x Coachella Giveaway

During the course of internship at the Do LaB, I pitched a social media campaign for our Coachella 2019’s social media plan. I created a photo contest named #LoyalLaBer that focused on creating pre-event promotion and gifted previous festival goers who visited the Do Lab stage at Coachella festival tickets to Lightning In A Bottle. After the contest went live on our socials, I was then in charge of monitoring the entries and selecting the winners. Click the link below to see the live campaign on Instagram!